What's your personal brand?

Is a ‘strategic’ leader unique?

Posted on: Thursday, March 31, 2016 Category: Uncategorized (59)

Each year LinkedIn publishes a list of the most used terms by its more than 414, 000,000 members.  Dictionary.com describes a cliche as a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse.’   A simpler way to think about a corporate cliche is – it is simply not unique nor is it a competitive advantage for a CEO to be strategic.  Rather, it is an expected capability.  You should be able to write a strategy if you are a CEO.  You should be driven if you are a sales person.  And being responsible goes hand in hand with being a grown -up.  So think carefully about the words that you use to describe yourself to stand out from others.  Or better still, find out what your personal brand is today by using our special tool. CLICK HERE

This is the top ten list from 2014:

1. Motivated

2. Passionate

3. Creative

4. Driven

5. Extensive experience

6. Responsible

7. Strategic

8. Track record

9. Organizational

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