What's your personal brand?

Getting Attached?


Attachment theory is a psychological model that attempts to describe the dynamics of long- and short-term interpersonal relationships. Starting with John Bowlby’s seminal work in the 1950’s, attachment theory has been […]

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The Clothes Make the Man


Did you know that the clothes you wear can impact how you act and feel? The phenomenon of uniform has been explored by a vast number of researchers in modern […]

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Say It, Don’t Spray It


How often do you subconsciously judge another’s intelligence? Regardless of the merit of their remarks – you were trying to work out just how smart they really are. Make no mistake, it […]

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King’s College gets the BNY treatment with Jo


In our continued youth work with King’s College, Jo was recently on hand, guiding Year 13’s in developing and owning their brand. An Old Collegian of King’s, Jo followed up […]

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What Simon Sinek accidentally missed…


By Emily Kucukalic In 2009, Sinek burst into our modern marketing psyche when he presented his golden circle.  The TEDx talk of the easy-on-the-eye Brainiac has, to this day, had […]

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Should I Even Be Here?


By Jo Martin The Irishman, Dr James Barry had an amazing career as a surgeon in the British Armed Forces. A pioneer of surgery and stationed all around the world, even […]

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