What's your personal brand?

Why indicators matter so much

Posted on: Wednesday, May 20, 2015 Category: Uncategorized (59)

“Steve is very shy and withdrawn, invariably helpful but with little interest in people or in the world of reality.  A meek and tidy soul, he has a need for order and structure, and a passion for detail.”  Is Steve more likely to be a librarian or a farmer?

Steve’s personality description is immediately recognisable as a librarian and we all assume that this is what he is.  Yet statistical realities are ignored.

In the US, for example, there are more than 20 male farmers for every male librarian.  But we often ignore facts and rely wholly on the theory of resemblance.  We simplify judgement and rely upon a ‘rule of thumb’ to make difficult judgements.

Our view of others is informed by our past experiences.  We see with our brains, not our eyes.  So we see something as an indicator of the type of person someone is.  In personal branding – people will see parts of the extended self and make assumptions about you and what you are capable of.  The secret is to be deliberate with that.  Click here to uncover that secret.

Source: Thinking Fast and Slow by Daniel Kahneman

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