What's your personal brand?

Emily Kucukalic

Founder & Managing Director

Emily Kucukalic created the Brand New Group in 2009.  It is now Australia’s number one personal branding agency.

She was the Group Head of Brand and External Relations at AGL Energy and a member of the Executive Team.  She worked across Asia Pacific for EDS and BP.  In 2017, Brand New You were awarded an Australian Marketing Institute Award for Marketing Excellence for a program that they ran with Westpac.   Emily is an Ernst and Young Entrepreneurship Prize winner, a finalist in the Telstra Young Business Woman awards in 2000 and a winner of the Lucent Technologies Leadership awards in 2000, 2001 and 2002.

Emily holds a Bachelor of Commerce with Honours in Marketing from the University of Western Australia. She is currently a member of the NSW Premier’s Register for Boards and Committees and is a founding Director of Conversely, a not for profit organisation focused on engaging non working women in Australia.  Since its inception, Conversely has raised more than $100,000 for charities across Australia.

Emily completed her thesis on Marketing to the Gay Consumer in 1995, once of the first of such academic studies conducted in this area.  She was the biggest baby in Western Australia at the time of her birth, but lost her crown shortly thereafter.

Jo Martin

Partner - Personal Branding & Communications

Jo Martin joined BNY in 2009 bringing with her over 15 years experience in PR, marketing and journalism.  Jo works across all of BNY’s clients providing personal branding services and consulting.

She has worked in London, Auckland and Sydney. Jo was responsible for launching several French luxury brands into the British marketplace including Longchamp, Anne Fontaine and La Maison de Chocolat; managing the launch activity and on-going marketing and public relations campaigns.   Jo has experience in public relations in  the technology and banking industries in London and New Zealand with clients including SAP, Foundry Networks and the Westpac Banking Group.

In New Zealand, Jo worked as a consultant to NZ Fashion Week, managing major sponsor relations, international media and VIPs and domestic broadcast media.  Jo worked as a print and broadcast journalist, as a documentary researcher and production manager for New Zealand’s leading television production company, Touchdown Productions.

Jo has a Bachelor of Arts in English and Political Studies, Honours in Journalism and Post-Graduate Diploma in Marketing and Communications.  Jo topped her school in Classical Studies and English, she can actually read Olde Englishe!

Suzi Dougherty

Consulting Head of Presence

Suzi Dougherty graduated from the prestigious Western Australian Academy of Performing Arts, is a Founding Member of Bell Shakespeare and is an accomplished actor and writer.

She has been helping to deliver BNY’s bespoke presence program over the last eight years with tremendous success.

Suzi has worked with leading Australian theatres including The Sydney Theatre Company and The Melbourne Theatre Company.  She currently has a recurring role in Channel 7’s “Home and Away”, starred in BBC’s “The Kettering Incident” and has just finished filming Foxtel’s new drama”Fighting Season”.  Her film credits include “The Loved Ones”, “The Year My Voice Broke” and “Love and Other Catastrophes”.  She holds a Cert IV in Training and Assessment.

Suzi went to 13 schools before she was 13.

Kylie Laudams

Head of Design Services

Kylie Laudams is our Head of Design Services. She joined Brand New You in 2012 and heads up all of our creative design. Kylie is our very own, gifted and talented artist and designer.

She commenced her career at Davids Holdings (now Metcash), as an artist and then team leader. Following her time with Davids, she moved to Adcorp where she worked for ten years as a graphic designer and, ultimately, as brand guardian for their largest client, Colliers Real Estate.

Kylie has worked across brand development and design, press advertising, signage, brochures, newsletters, magazines, research and tender documents.  Kylie is a kick-ass wakeboarder and has a freakishly good memory – her nickname at home is Rainman.

Rhys Blyth

Marketing Co-ordinator

Rhys is our Marketing Co-ordinator. An up and coming marketer, Rhys joined the BNY team in 2016. Rhys’ role is to support the team, running digital media campaigns and assisting in the development and implementation of a wide range of marketing and branding strategies for our clients.  Rhys is our resident social media guru.

A recent graduate, Rhys holds a Master of Marketing from Deakin University and a Bachelor of Social Science in Psychology and Forensic Science from Swinburne University.

Rhys also has a musical streak, providing guitar tutoring for youth.



Terri Reeves

Consultant - Corporate Marketing Strategy & Consulting

For more than five years, Terri Reeves was a partner of BNY.  In March 2018, she took on a role as consultant, working strategically with BNY on specific projects.   She develops and implements a wide range of marketing and branding strategies for our corporate clients.  Terri has deep expertise in both traditional marketing and social media campaigns.

Prior to joining BNY, Terri held the position of Head of Corporate Marketing at AGL Energy where she developed and launched the Corporate Brand. Terri was also responsible for developing the Strategic Marketing plan for the corporate business, integrating complex businesses such as Upstream Gas and Merchant Energy. Terri worked with  EDS and American Express in strategic marketing roles. She has a wide range of experience in branding, social media, external relations and PR, both in the UK and Australia.

Terri’s collage of her view from her bedroom window was exhibited at the Barbican in London when she was nine years old.