What's your personal brand?

Sounding like a Kardashian won’t land you the job!

Posted on: Wednesday, December 28, 2016 Category: Blog (51)
Uncategorized (59)

The Vocal Fry.  It has crept into the way that milennials speak.  It’s that long, drawling way of not saying much at all.  Low pitched, it fades or ‘creaks’ out as it relies on a ‘head voice’ that runs out of air and creaks to the end.

A study published in 2014 by researchers from Duke University and the University of Miami, found vocal fry is interpreted negatively. Relative to a normal speaking voice, young adult female voices exhibiting vocal fry are perceived as less competent, less educated, less trustworthy, less attractive, and less hirable.  And let’s be honest in the way that researchers can’t be – it is grating, annoying and down right silly.

The negative perceptions of vocal fry are stronger for female voices relative to male voices.  With 38% of our ability to influence someone reliant upon how we sound, the vocal fry sits right next to the high end inflexion (or in the US as ‘uptalk’) as a great way to frustrate the listener.

The voice that we aim for is the diaphragm or ‘body’ voice.  This is where true authority comes from as it is the truest voice we have – the one that is deeply connected within.

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