Courageous brands have great haircuts.

Posted on Saturday, July 30, 2016 < 1 min read

Courageous people say what others want to say.  They are actually incredibly vulnerable.  They are prepared to ‘put it out there’.  They will reflect this in the way that they present themselves.  They will happily zig when others zag.

This means that they are prepared to go first.  To be the first to say ‘I love you’.  To be the first to put their hand up.  To volunteer, even when they have no idea of the outcomes.  They are brave.

So how do you show this side of your brand physically?  Simple – you have a great haircut.  You aren’t like everyone else.  What better way to state that?

What else?

1. Wear red.
2. Stand tall.
3. Walk leading with your heart.
4. Wear a three piece suit to work.
5. Smell amazing.