What's your personal brand?
supreme brick

Why do people buy this ‘stuff’?


Have you heard of Supreme? You must have? The company that has kids lining up around the block to buy their products? They get ordinary products and add the word Supreme […]

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The Meghan Effect – What’s in a brand?


The gossip mags are up in arms. There is drama at the palace ….again. According to royal correspondent Roya Nikkhah at The Sunday Times, Meghan and Harry aka The Sussex’s want […]

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What is fashion?


By Emily Kucukalic I walked through the stylish suburbs or Prahran, Toorak and South Yarra (in Melbourne) today, looking in all the beautiful windows. My heart started to sing as […]

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I am confident you will trust me.


By Rhys Blyth A recent study from researchers at the McGill University in Montreal, Canada explored how we trust, or don’t trust, others with an accent. They found that, unless a […]

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Listen UP!


By Emily Kucukalic Throughout my career, I have attended various ‘active listening’ courses. As a salesperson, parent, leader and partner, it is an incredibly important skill. And one that I […]

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You don’t want me?


By Emily Kucukalic & Jo Martin Having your pitch knocked back or not receiving the memo for after work drinks can elicit some pretty angry and sad thoughts about yourself and […]

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