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Agile minds are flexible

Posted on: Saturday, July 30, 2016 Category: Agile (1)
< 1 min read

An agile brand is a brand that is willing and able to see the world the from multiple angles.  They are flexible and can quickly morph to suit the environment that they are in.  Theirs is a naturally changing style.  Quick to understand a situation, they rely heavily upon their intuition to dictate the way that they will communicate in a given situation.

So what does an agile brand look like?  Agile brands move quickly and freely. The favour modern lines and cuts.  They will be the ones in the cool kicks – ready to run across town whenever needed.  willing to take risks and back unusual designers.  Think of Issey Miyake and his bold colours and creative shapes. The KING of flexibility.



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