What's your personal brand?

We all work for organisations, don’t we?

Posted on: Tuesday, October 10, 2017 Category: Uncategorized (67)

No. People work for people, not organisations. We rarely leave a role because we aren’t sure about the organisation, it is usually always about who we work for. We don’t like them.
Humans are the only species in the known universe that want to be liked. No other species cares. Rats don’t give a rats. Bears don’t give a toss. Fish couldn’t care less. And even more importantly, we like people who like us and don’t like people who don’t like us.
That. Is. A. Fact. And it is one that no psychologist has cracked, although they keep trying. Why do we like people? Why do some people not like us?
One thing we know for sure, thanks to the likes of Dr Adam Galinsky and Daniel Kahneman, is that connection will improve the likelihood of someone liking us. So how do you connect with others? Here’s three great tips that we share with our clients:

  1. Take the time to find something in common. And go deep. Having children, working for the same company or even living in the same suburb is not the same as sharing your passion for a certain book, macrame or motorbikes. Think about how much you enjoy speaking with people who are watching the same TV series as you are and how much you feel that you have in common with them.
  2. Be vulnerable – expose yourself (in an appropriate way). Truman Capote said that the only way to get someone to tell you a secret was to tell them one of your own.
  3. See people – really see them. Stop and take people in. You will be surprised what you see, and how valued they feel when you see them.

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